The Background
Kyle and Angela Thompson are the owners of Thompson Custom Pools, a husband and wife pool building company based out of Houston, Texas. They build high-end custom pools in the $100,000 to $200,000 range and wanted a more predictable, consistent way to fill their pipeline with serious, qualified homeowners.
Like most pool builders, they were relying heavily on referrals and word-of-mouth. They wanted to grow, but needed a system that would bring in the right clients without wasting their sales team's time on price shoppers and tire kickers.
The Results
In just 89 days of running their social media sales system, here is what Thompson Custom Pools achieved:
For every dollar they spent on marketing, they got $5.47 back in profit.
How We Did It
We built Thompson Custom Pools a complete social media sales system using our Three Sisters approach. Here is exactly what that looked like:
- 1.
High-Quality Video Ads
We scripted, filmed, and edited a set of video ads that showcased Kyle and Angela's expertise, their quality of work, and what makes them different from other builders in their market. These ads ran on Facebook and Instagram and were designed to attract serious homeowners who value quality, not just the lowest price.
- 2.
A High-Converting Landing Page
We built a dedicated landing page that gave homeowners just enough information to know Thompson Custom Pools was the right fit for them. The page was designed to build trust, showcase their work, and filter out low-quality leads before they ever got into the pipeline.
- 3.
A Qualification Survey
Every lead had to answer a series of qualifying questions before they could book a call. This filtered out tire kickers and price shoppers automatically, so Kyle and Angela's sales team only talked to serious, pre-qualified homeowners.
- 4.
Automated Follow-Up
We set up a full automated follow-up system that sent texts and emails to every lead the moment they came in. This kept leads engaged, built trust, and booked them onto intro calls without Kyle or Angela having to lift a finger.
- 5.
A Lead Management System
We built out a full pipeline in Go High Level so Kyle and Angela could see every lead at every stage of the sales process, from new lead to signed contract. Nothing fell through the cracks.
The Sales Process
Here is how leads moved through the system:
- Homeowner sees a video ad on Facebook or Instagram
- They click through to the landing page and fill out a qualifying survey
- They book a 15-minute intro call with Kyle or Angela
- If qualified, they schedule an on-site visit
- Kyle or Angela goes out, builds a relationship, and closes the deal
Simple, efficient, and built to protect their time.
What This Means for You
If you are a pool builder who is tired of relying on referrals, wasting time on bad leads, or paying for marketing that does not deliver, this system works.
Thompson Custom Pools went from inconsistent lead flow to a predictable, profitable pipeline in less than 90 days. Their sales team spent less time chasing and more time closing. And they did it with a system that is built specifically for pool builders.
Ready to See Results Like This in Your Market?
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